Italy: A country saves water and energy

In 1995, Italy introduced a new energy-saving directive aiming at the reduction in CO₂ emissions as specified in the Kyoto treaty.
Italy was the first country to introduce white certificates as a marketing instrument. In creating an «artificial market» energy suppliers were committed to put in place energy-saving measures for the benefit of consumers.

Free NEOPERL water savers for Italian households
One of the energy-saving measures used by several Italian energy suppliers was to provide NEOPERL water savers to their customers free of charge. In 2006 and 2007, a total of 7.5 million NEOPERL water savers were distributed throughout the country.

The energy suppliers were then able to fulfil the commitments set out by the new directive. Reducing water consumption means that the energy required to process water is saved and that CO₂ emissions are reduced. The consumer saves money and makes a contribution towards the environment and climate protection.